Sure, a garage door opener is something you only think about every couple decades when it breaks down. And, that's the way it should be. A seamless part of your life. A technology you can depend upon so you can stay focused on day-to-day comings and goings. When setting out to create a tone for Chamberlain we wanted to balance the durability and technological advancements of their access products with the humanity of how they are being used every day. 

​

For this project we modernized the logo to express the accessibility and durability of their products; created a foundation and story for the brand; defined a tone; developed marketing templates; and built a robust content library showing the seamless motion of life Chamberlain products support.

​

Creative Director : Kat Tushim

Designer : Sarah Zimmer

Writer : Sunshine Lemontree

Photographer : Shaun Fenn