CHAMBERLAIN BRANDING & IDENTITY
Sure, a garage door opener is something you only think about every couple decades when it breaks down. And, that's the way it should be. A seamless part of your life. A technology you can depend upon so you can stay focused on day-to-day comings and goings. When setting out to create a tone for Chamberlain we wanted to balance the durability and technological advancements of their access products with the humanity of how they are being used every day.
For this project we modernized the logo to express the accessibility and durability of their products; created a foundation and story for the brand; defined a tone; developed marketing templates; and built a robust content library showing the seamless motion of life Chamberlain products support.
Creative Director : Kat Tushim
Designer : Sarah Zimmer
Writer : Sunshine Lemontree
Photographer : Shaun Fenn