BIBIGO MANDU PRODUCT LAUNCH

For the first time in the States we launched one of Korea's best selling frozen food products––a dumpling from Bibigo called Mandu. We kicked things off with TV buys during the PGA tournament including a :30 and a series of :15 vignettes. We pushed sampling by teaming up with PostMates and prompting consumers to send this highly sharable food to someone they would mandu with if the pandemic hadn't been keeping them apart. Energetic, city-specific six-second bumpers, social ad buys and PostMates pushes had this activation selling out in minutes.  

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CCO: Suzanna Bierwirth

Creative Director: Kat Tushim

Writer: Sue Vering

Photographer/Director: Dan Goldberg

Editor: Simon Reinert