AUTOLOCK PRODUCT LAUNCH
As the largest opening on the home, the garage door can leave the house vulnerable. But, with LiftMaster's AutoLock connected to the garage door rail, you'll hear an audible click when the accessory locks into place that reassures every homeowner that the door is secure. And, that's where the Sense of Security campaign was born. A click of a safety belt, a snap of a helmet securing into place, the AutoLock was introduced as the new sound of security.
B2C & B2B
Fully integrated campaign including :
National TV, Paid Media, Internet Radio, Sales Materials, Trade Shows
AWARDS: Muse Platinum for Product Launch