LIFTMASTER POWERFUL REBRAND
& LAUNCH CAMPAIGN
It's not every day you get to refresh a 50+ year old brand, but this was the rare opportunity to not only do that but to also redefine brand expectations in an industry. LiftMaster had been leading the way for decades, now was the time to dust off their B2B storyline and reposition the brand to extend their message to consumers with a POWERFUL new brand style.
After identifying the new brand tone we launched the style with their line of Wifi openers with confident lifestyle photography, dramatic CGI product imagery and emotionally-driven storylines for consumers that highlighted smart control features—which were meaningful to homeowners—while also identifying a simplified selling story for Dealers and Distributors.
B2B & B2C
AWARDS: Hermes Platinum for Advertising
Creative Director : Kat Tushim
Art Director : Lisle Cameron
Writers : Dave Woods & Calline Cronin
Photographer : Shaun Fenn