Building a Powerful Brand
As far as garage door openers go LiftMaster was already the leader in the industry, but with so many copycats coming into the market they could have easily lost their status. That's why we suggested they go from being a product-driven brand talking shop to dealers and distributors, to becoming an audience-driven brand that brings homeowners into the conversation. With a bold, confident tone and relatable storytelling we would get consumers to ask for LiftMaster products by name.
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BRANDING OVERHAUL | B2B & B2C | ALWAYS ON MEDIA
Sense of Security
As the largest opening on the home, garage doors can leave the house vulnerable. But, with LiftMaster's AutoLock connected to the garage door rail you'll hear an audible click when the accessory locks into place that reassures every homeowner that the door is secure. A click of a safety belt, the clack of a helmet securing into place and––now––the snap of the AutoLock securing the garage door. We introduced the new sound of security.
SECURE WITH A CLICK
Open Up Possibilities
Wall-mounted openers have long transformed garages into more luxurious spaces. First made for car lifts and sleeker aesthetics, the brand's latest model was made to open up the center of any garage, keeping more of the door hardware along the front wall and giving consumers the opportunity to use their garage for more.
