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Live Lush
Popilush hit the market strong as a DTC brand getting notoriety on social platforms for the slimming effects of their product, but lacked real connection and community. We built up the brand tone and visual direction to support body changes in women, love their curves and celebrate their personal style with products that empowers them to embrace their beauty with confidence.
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BRANDING | BRAND CAMPAIGN
Team
Kat Tushim, Group Creative Director
Sarah Zimmer, Associate Creative Director
Sunshine Lemontree, Associate Creative Director
Udayan Kolandra, SVP Strategy Director
Whitney Harper, Account VP
Tory Rust, Photographer
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