BIBIGO BRANDING 

Bibigo may be the #1 food brand in Korea but is relatively unknown in the U.S., so as distribution was on track to grow we needed to carve out their unique story. We built a brand that could stand apart from competitors by tapping into a foundational story seeped in Korean heritage and culinary traditions. 

Informed by a universal human truth–– that the more you share, the more you get out of it––we unlocked a communication platform that established Bibigo as A Discovery

Worth Sharing. And, built the architectural foundation, brand book and an initial content library that elevated the appetite appeal of their products, focusing on their most sharable skus that would best launch the core storyline. 

Creative Director : Kat Tushim

Strategy : Brian Priest & Udayan Kolandra

Sr Designer : Sarah Zimmer

Bibigo_BrandBook_Comp.png
Bibigo_BrandBook.png
CulturallyCuriousConsumer.png
Bibigo_BrandBook_Grid.png
Bibigo-typography.png
Bibgo_photog.png
Bibgo_and_tag_edited.jpg
bibigo_on_laptop_edited.jpg
Bibigo _Taste of Sharing.gif