Bibigo may be the #1 food brand in Korea but is relatively unknown in the U.S., so as distribution was on track to grow we needed to carve out their unique story. We built a brand that could stand apart from competitors by tapping into a foundational story seeped in Korean heritage and culinary traditions.
Informed by a universal human truth–– that the more you share, the more you get out of it––we unlocked a communication platform that established Bibigo as A Discovery
Worth Sharing. And, built the architectural foundation, brand book and an initial content library that elevated the appetite appeal of their products, focusing on their most sharable skus that would best launch the core storyline.
Creative Director : Kat Tushim
Strategy : Brian Priest & Udayan Kolandra
Sr Designer : Sarah Zimmer