360 CHICAGO BRAND REFRESH & CAMPAIGN

There are a lot of experience and entertainment options when you come to Chicago, and sometimes what sets you apart from the rest isn't only the unique thrill of the TILT ride, but also taking on a strong voice. Through this campaign we established a new brand style and tone that not only touted the view differentiator for the venue through imagery that gave you a sense of the experience, but also used a voice that gave 360 Chicago personality and a cleverness that attracted both tourists and locals alike.

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Creative Director : Kat Tushim

Writer : Caroline Merten